Creative Director // Branding // Brand Identity

Muda Humana is a coaching service focused on personal transformation. "Muda" in Portuguese can be the imperative tense of the verb "mudar" (to change) but it can also be the noun for sprout. The logo and visual identity was inspired by the lotus flower, that sprouts from the adversity, from the mud into bloom. Inside it you can see a person with arms raised, rising up.