ANA ASCH


Creative Director // Branding // Brand Identity

RVB is a family-owned textile manifacture that provides fabrics and materials for most of the fashion companies in Brazil.

Working so closely with designers and trendsetters, they needed an updated visual identity to showcase their complex but flexible manufacturing systems while maintaining the sobriety of a 25 year industrial company.

The rebrand included redesigning their logo for more precision and expanded it in a visual vocabulary of threads and folded fabric.





For the launch of the new identity, a commemorative 25 year seal was added with a dynamic identity that expanded and contracted to house the information underneath it.

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Project executed while in Ana Laet Com.
2015 - 2016