https://anaasch.com Ana Asch Tue, 06 Jan 2026 16:01:50 +0000 https://anaasch.com en https://anaasch.com/terranexa-Branding Mon, 29 Sep 2025 16:16:39 +0000 Ana Asch https://anaasch.com/terranexa-Branding TERRA//PLANET//GLOBE//CIRCLES//NEXA//EXPANSION//NEXT//MOVEMENT//FORWARD//SYSTEM//SIMPLE//MODULAR//SCALABLE//MODERN//CLEAR// <img width="1921" height="1081" width_o="1921" height_o="1081" data-src="https://freight.cargo.site/t/original/i/e2cc9c36f636846eca12ea3dd087873a32e03905945966578f7fc20da1fae80a/Artboard-1-copy-14.png" data-mid="240515122" border="0" data-scale="53" src="https://freight.cargo.site/w/1000/i/e2cc9c36f636846eca12ea3dd087873a32e03905945966578f7fc20da1fae80a/Artboard-1-copy-14.png" /> <img width="1921" height="1081" width_o="1921" height_o="1081" data-src="https://freight.cargo.site/t/original/i/5c1dfd664e77fd15557595846d2c14636ff8f673e7c601765be16eb2d4e3999d/Artboard-1-copy-13.png" data-mid="240515123" border="0" src="https://freight.cargo.site/w/1000/i/5c1dfd664e77fd15557595846d2c14636ff8f673e7c601765be16eb2d4e3999d/Artboard-1-copy-13.png" /> <img width="1921" height="1081" width_o="1921" height_o="1081" data-src="https://freight.cargo.site/t/original/i/12369c7b4d123b99ac9ad8c7c91d654580c6d592995eddd039390028e7913cc1/Artboard-1-copy-12.png" data-mid="240515124" border="0" src="https://freight.cargo.site/w/1000/i/12369c7b4d123b99ac9ad8c7c91d654580c6d592995eddd039390028e7913cc1/Artboard-1-copy-12.png" /> <img width="1921" height="1081" width_o="1921" height_o="1081" data-src="https://freight.cargo.site/t/original/i/4a6d582c2a25e1bd860d3f91ea67c377fe78d0244ed47e128a6aceae75a5528d/Artboard-1-copy-11.png" data-mid="240515125" border="0" src="https://freight.cargo.site/w/1000/i/4a6d582c2a25e1bd860d3f91ea67c377fe78d0244ed47e128a6aceae75a5528d/Artboard-1-copy-11.png" /> <img width="1921" height="1081" width_o="1921" height_o="1081" data-src="https://freight.cargo.site/t/original/i/84d974d2325210578756bf0bca8418f8a15bdc0fe0d87ac04d3e0fa230823f82/Artboard-1-copy-10.png" data-mid="240515126" border="0" data-scale="78" src="https://freight.cargo.site/w/1000/i/84d974d2325210578756bf0bca8418f8a15bdc0fe0d87ac04d3e0fa230823f82/Artboard-1-copy-10.png" /> <img width="1921" height="1081" width_o="1921" height_o="1081" data-src="https://freight.cargo.site/t/original/i/81d74cd2ec06bbd6c3b4bd34cbaca4322280fe061935007c8aa7658d9788fa0c/Artboard-1-copy-9.png" data-mid="240515127" border="0" src="https://freight.cargo.site/w/1000/i/81d74cd2ec06bbd6c3b4bd34cbaca4322280fe061935007c8aa7658d9788fa0c/Artboard-1-copy-9.png" /> <img width="1921" height="1081" width_o="1921" height_o="1081" data-src="https://freight.cargo.site/t/original/i/7c292287601e99c24601fc49d5234c09ec3986d2f32cde93eb469a58f2bb38ee/Artboard-1-copy-8.png" data-mid="240515129" border="0" data-scale="73" src="https://freight.cargo.site/w/1000/i/7c292287601e99c24601fc49d5234c09ec3986d2f32cde93eb469a58f2bb38ee/Artboard-1-copy-8.png" /> <img width="1921" height="1081" width_o="1921" height_o="1081" data-src="https://freight.cargo.site/t/original/i/0b4f781b521f0bc3c1431954a3de3cb4da0b2b973c4e3ddcf6b8c97fda13c0c9/Artboard-1-copy-7.png" data-mid="240515660" border="0" data-scale="93" src="https://freight.cargo.site/w/1000/i/0b4f781b521f0bc3c1431954a3de3cb4da0b2b973c4e3ddcf6b8c97fda13c0c9/Artboard-1-copy-7.png" /> TERRANEXA is a B2B company that brings online trends to retail reality, helping big trade companies to expand into new retail territories. For their visual identity, I created an ‘expanding planet’ as their logo and modular visual system based on simple geometric shapes, that can scale to fit any need. <img width="1921" height="1081" width_o="1921" height_o="1081" data-src="https://freight.cargo.site/t/original/i/edbd5265995aa1b01055ecce546635d6c2f0d1348ffb81f2a9a2d9634768a96c/Artboard-18-copy.png" data-mid="245892081" border="0" src="https://freight.cargo.site/w/1000/i/edbd5265995aa1b01055ecce546635d6c2f0d1348ffb81f2a9a2d9634768a96c/Artboard-18-copy.png" /><img width="5334" height="3000" width_o="5334" height_o="3000" data-src="https://freight.cargo.site/t/original/i/1032895252fa219b21a7a73b934fd832ec5d46f0ec515ec0f641eda9242ded1f/terranexa-Corporate-Identity_byAnaAsch_Page_18.jpg" data-mid="240380172" border="0" src="https://freight.cargo.site/w/1000/i/1032895252fa219b21a7a73b934fd832ec5d46f0ec515ec0f641eda9242ded1f/terranexa-Corporate-Identity_byAnaAsch_Page_18.jpg" /><img width="1921" height="1081" width_o="1921" height_o="1081" data-src="https://freight.cargo.site/t/original/i/d44a7f5b05e44d1390ca288caca1b0f0e3c41d22c8c068302645034b5f4dae8c/Artboard-18.png" data-mid="245892082" border="0" src="https://freight.cargo.site/w/1000/i/d44a7f5b05e44d1390ca288caca1b0f0e3c41d22c8c068302645034b5f4dae8c/Artboard-18.png" /><img width="5334" height="3000" width_o="5334" height_o="3000" data-src="https://freight.cargo.site/t/original/i/90d5b3a6d3d1eca424f1770c9b0e0cdb45e07b4d6721572c98f5c66bbd188931/terranexa-Corporate-Identity_byAnaAsch_Page_19.jpg" data-mid="240380171" border="0" src="https://freight.cargo.site/w/1000/i/90d5b3a6d3d1eca424f1770c9b0e0cdb45e07b4d6721572c98f5c66bbd188931/terranexa-Corporate-Identity_byAnaAsch_Page_19.jpg" /> <img width="901" height="548" width_o="901" height_o="548" data-src="https://freight.cargo.site/t/original/i/046396026ec8efba12c6d274d30b0b2ad2f436a4a3c27f0acc4bc28cb8332428/poster-frames-office-mockup_1150-40708-copy.jpg" data-mid="240380179" border="0" src="https://freight.cargo.site/w/901/i/046396026ec8efba12c6d274d30b0b2ad2f436a4a3c27f0acc4bc28cb8332428/poster-frames-office-mockup_1150-40708-copy.jpg" /><img width="1120" height="630" width_o="1120" height_o="630" data-src="https://freight.cargo.site/t/original/i/1cbd30456c25503b81b4356aadbf69b02bf5a98bc91e69c1c071a09c3157dfd1/lady-canvas-tote-bag-copy1.jpg" data-mid="240380219" border="0" src="https://freight.cargo.site/w/1000/i/1cbd30456c25503b81b4356aadbf69b02bf5a98bc91e69c1c071a09c3157dfd1/lady-canvas-tote-bag-copy1.jpg" /> <img width="679" height="864" width_o="679" height_o="864" data-src="https://freight.cargo.site/t/original/i/27be96722171c66e99056da9ed6e27360a5b6a7d5eb07d8d9e4356e9d5a975c8/61nlnkhHEPL._AC_SX679_2.png" data-mid="240380217" border="0" src="https://freight.cargo.site/w/679/i/27be96722171c66e99056da9ed6e27360a5b6a7d5eb07d8d9e4356e9d5a975c8/61nlnkhHEPL._AC_SX679_2.png" /> <img width="679" height="679" width_o="679" height_o="679" data-src="https://freight.cargo.site/t/original/i/bf74af3ec8b2d5f6597e47bf8b3ab6d264aa9c31cdeea1e77dcf6df5c9a59e1d/61tua8MzKYL._AC_SX679_-copy.jpg" data-mid="240380218" border="0" src="https://freight.cargo.site/w/679/i/bf74af3ec8b2d5f6597e47bf8b3ab6d264aa9c31cdeea1e77dcf6df5c9a59e1d/61tua8MzKYL._AC_SX679_-copy.jpg" /> A visual identity with a strategic role Aside from corporate communication, the visual identity plays a crucial role during product development. Samples sent to clients during a proposal process are more identifiable, easily remembered and traced back to the company. This also fills a gap between a new product proposal and the development of its new brand, ensuring that the product remains well presented along the whole process. <img width="564" height="564" width_o="564" height_o="564" data-src="https://freight.cargo.site/t/original/i/a4a5d0203ca30c3a0c78f7c28b5dfedaf2fd57f0b1f9b390e4109081b1c43bdf/terranexa_super-green-power_01.png" data-mid="240511789" border="0" data-scale="95" src="https://freight.cargo.site/w/564/i/a4a5d0203ca30c3a0c78f7c28b5dfedaf2fd57f0b1f9b390e4109081b1c43bdf/terranexa_super-green-power_01.png" /> <img width="564" height="564" width_o="564" height_o="564" data-src="https://freight.cargo.site/t/original/i/9947186a18a54d0a48e35cee120704fa3657af1963fb8100006a345f12046f83/terranexa_high-protein-cereals_01.png" data-mid="240511790" border="0" src="https://freight.cargo.site/w/564/i/9947186a18a54d0a48e35cee120704fa3657af1963fb8100006a345f12046f83/terranexa_high-protein-cereals_01.png" /> <img width="564" height="564" width_o="564" height_o="564" data-src="https://freight.cargo.site/t/original/i/439460017ad6aaaeb1cb42498c0d7a34ed0fa49fb40c0b8da3ca4b4e7d31bcdb/terranexa_vegan-protein-powder_01.png" data-mid="240511788" border="0" src="https://freight.cargo.site/w/564/i/439460017ad6aaaeb1cb42498c0d7a34ed0fa49fb40c0b8da3ca4b4e7d31bcdb/terranexa_vegan-protein-powder_01.png" /> <img width="6000" height="4000" width_o="6000" height_o="4000" data-src="https://freight.cargo.site/t/original/i/6e1071179079c3c627137b0965a7050541e79707927ed532054448a6595f78e2/terranexa1-copy.jpg" data-mid="240834243" border="0" src="https://freight.cargo.site/w/1000/i/6e1071179079c3c627137b0965a7050541e79707927ed532054448a6595f78e2/terranexa1-copy.jpg" /> <img width="8256" height="5504" width_o="8256" height_o="5504" data-src="https://freight.cargo.site/t/original/i/d66e68b4602d781363e93129ede012062f849f1ce751406bbe3d62a297444b10/terranexa2-copy.jpg" data-mid="240834244" border="0" src="https://freight.cargo.site/w/1000/i/d66e68b4602d781363e93129ede012062f849f1ce751406bbe3d62a297444b10/terranexa2-copy.jpg" /> <img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/bf085d17d8f01287101be4a622f40bc1d814d19430f009c24d86684ba9efa2c4/supplements-hero-copy.jpg" data-mid="240839439" border="0" src="https://freight.cargo.site/w/1000/i/bf085d17d8f01287101be4a622f40bc1d814d19430f009c24d86684ba9efa2c4/supplements-hero-copy.jpg" /> <img width="1500" height="1001" width_o="1500" height_o="1001" data-src="https://freight.cargo.site/t/original/i/a1c789085efd5609b57a0f6e9d144681f0c7195d17b1cfc4089b4ad757e23398/cosmetics-hero_02-copy.jpg" data-mid="240838616" border="0" src="https://freight.cargo.site/w/1000/i/a1c789085efd5609b57a0f6e9d144681f0c7195d17b1cfc4089b4ad757e23398/cosmetics-hero_02-copy.jpg" /> Visit TERRANEXA https://anaasch.com/terranexa-KICK-IT Tue, 06 Jan 2026 16:01:50 +0000 Ana Asch https://anaasch.com/terranexa-KICK-IT POWER // ENERGY // SPORT // KICK // CAFFEINE // ELECTRIC // STRONG // <img width="474" height="632" width_o="474" height_o="632" data-src="https://freight.cargo.site/t/original/i/bd10363f3ca5ee63606b22974764e420636253b9c079f47840a9c128330237a3/2684d599ed4d0dc852a3d90075f2b591-copy.jpg" data-mid="242510043" border="0" src="https://freight.cargo.site/w/474/i/bd10363f3ca5ee63606b22974764e420636253b9c079f47840a9c128330237a3/2684d599ed4d0dc852a3d90075f2b591-copy.jpg" /> <img width="960" height="540" width_o="960" height_o="540" data-src="https://freight.cargo.site/t/original/i/3e40ec18d76b6a0ba54bb0f7c4b76f599283d69111fcbc425a32879e74cdf56b/Copy-of-Sneaker-Wipes-Kollektion.jpg" data-mid="242517549" border="0" src="https://freight.cargo.site/w/960/i/3e40ec18d76b6a0ba54bb0f7c4b76f599283d69111fcbc425a32879e74cdf56b/Copy-of-Sneaker-Wipes-Kollektion.jpg" /> KICK IT! is a caffeine-powered haircare line for men. This is a brand under Terranexa, and together with the product team I created the positioning, name, logo, visual identity, and packaging. The line includes sports shampoo, shower gel, tonic, beard serum, and styling gel, all with caffeine-complex to kick start your day and feel energized from head to toe. <img width="563" height="411" width_o="563" height_o="411" data-src="https://freight.cargo.site/t/original/i/c9d6853ad97a639b8c5c831f3c623e8e4d6efde2aabf0008501acf97ede5c278/fa04601f151fa8f9abd62b1706ac0aad_02-copy.jpg" data-mid="242517676" border="0" src="https://freight.cargo.site/w/563/i/c9d6853ad97a639b8c5c831f3c623e8e4d6efde2aabf0008501acf97ede5c278/fa04601f151fa8f9abd62b1706ac0aad_02-copy.jpg" /> <img width="555" height="893" width_o="555" height_o="893" data-src="https://freight.cargo.site/t/original/i/3574509df418fadb96b4d2db645477a784a77eb262d29e5711458db7e2484c0d/unnamed-copy.jpg" data-mid="242517416" border="0" src="https://freight.cargo.site/w/555/i/3574509df418fadb96b4d2db645477a784a77eb262d29e5711458db7e2484c0d/unnamed-copy.jpg" /> <img width="456" height="543" width_o="456" height_o="543" data-src="https://freight.cargo.site/t/original/i/b1cf108f2ef7ed97bd817fb80a123f735dd9e898d76c414b4e761648f15fc2b1/unnamed1-copy.jpg" data-mid="242517681" border="0" src="https://freight.cargo.site/w/456/i/b1cf108f2ef7ed97bd817fb80a123f735dd9e898d76c414b4e761648f15fc2b1/unnamed1-copy.jpg" /> <img width="708" height="1015" width_o="708" height_o="1015" data-src="https://freight.cargo.site/t/original/i/a5200c286a0e20260259d94223a90bc76a54c262bdc663792a73e9b13b122f78/IMG_0202-copy.jpg" data-mid="242510045" border="0" src="https://freight.cargo.site/w/708/i/a5200c286a0e20260259d94223a90bc76a54c262bdc663792a73e9b13b122f78/IMG_0202-copy.jpg" /> <img width="389" height="423" width_o="389" height_o="423" data-src="https://freight.cargo.site/t/original/i/d61db6b301ac1c04c34288cf047703594fa1fa46d2e9e38627aaf2311105e233/unnamed2-copy.jpg" data-mid="242517454" border="0" src="https://freight.cargo.site/w/389/i/d61db6b301ac1c04c34288cf047703594fa1fa46d2e9e38627aaf2311105e233/unnamed2-copy.jpg" /> Sample work done for TERRANEXA. All images for inspiration purpose only. https://anaasch.com/terranexa-BAU Mon, 29 Sep 2025 16:15:36 +0000 Ana Asch https://anaasch.com/terranexa-BAU SCULPT // BUILD // PROTEIN // BLOCKS // MUSCLES // BALANCE // STRENGTH // STEADY // <img width="474" height="711" width_o="474" height_o="711" data-src="https://freight.cargo.site/t/original/i/a36dc791ca688e15b346399f6bfaca59a602f4baa23dd4446542445ff21b1590/ad0df38b4319fc3db9c70376c000fafb.jpg" data-mid="240749456" border="0" src="https://freight.cargo.site/w/474/i/a36dc791ca688e15b346399f6bfaca59a602f4baa23dd4446542445ff21b1590/ad0df38b4319fc3db9c70376c000fafb.jpg" /> <img width="474" height="711" width_o="474" height_o="711" data-src="https://freight.cargo.site/t/original/i/6c7d72065ca672f8801e7ea8f064e07d4d40a294df4befea5d3c1d76fb1ebf1b/c1352aa7c0010ed824891f1009845c8c.jpg" data-mid="240749458" border="0" src="https://freight.cargo.site/w/474/i/6c7d72065ca672f8801e7ea8f064e07d4d40a294df4befea5d3c1d76fb1ebf1b/c1352aa7c0010ed824891f1009845c8c.jpg" /> <img width="474" height="711" width_o="474" height_o="711" data-src="https://freight.cargo.site/t/original/i/8cd43d410620ade1912231ffd35ab012f7e0e9c41767b7f014939f5c330e3f94/83c08c94e065575c2ec55ebac8506b74-copy.jpg" data-mid="240749450" border="0" src="https://freight.cargo.site/w/474/i/8cd43d410620ade1912231ffd35ab012f7e0e9c41767b7f014939f5c330e3f94/83c08c94e065575c2ec55ebac8506b74-copy.jpg" /> BAU is a high protein sports supplements brand that places nutrition as the foundation of strength and performance. As proteins are the building blocks for the muscles, BAU offers multiple high protein products for increasing your daily protein intake. Sculpt your future, build your body.&nbsp; The visual identity uses raw materials, geometric forms, and balanced compositions to reflect structure, strength, and a steady progress towards your goals. Built from simple geometric blocks, the logo reflects the core of the brand. The neon accent over earthy neutrals pair energy with grounded practice.This is a brand under Terranexa, and together with the product team I created the positioning, name, logo, visual identity, and packaging. <img width="711" height="474" width_o="711" height_o="474" data-src="https://freight.cargo.site/t/original/i/3bed7ad63443afd4bd4d7a5be82f26a5249a9b2d69fd3b8371bb70083ae357a1/BAU-cover-copy.jpg" data-mid="240749922" border="0" src="https://freight.cargo.site/w/711/i/3bed7ad63443afd4bd4d7a5be82f26a5249a9b2d69fd3b8371bb70083ae357a1/BAU-cover-copy.jpg" /> <img width="474" height="711" width_o="474" height_o="711" data-src="https://freight.cargo.site/t/original/i/8f34d440fe0cc3b1fb5bccb65cadc2a70bd93be638ef900a2f8aed2259b80fd5/dfe9ae6b1cf19a260992739721d1353c-copy.jpg" data-mid="240749459" border="0" src="https://freight.cargo.site/w/474/i/8f34d440fe0cc3b1fb5bccb65cadc2a70bd93be638ef900a2f8aed2259b80fd5/dfe9ae6b1cf19a260992739721d1353c-copy.jpg" /> <img width="473" height="635" 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height_o="711" data-src="https://freight.cargo.site/t/original/i/b6bf2a1e4b5ffd0f600a25ebec14f4b82e52a6a9b76e6691b91d70ca498a6f98/46b75dbd1099a74af8c0c5dd5fb0ec40.jpg" data-mid="240749448" border="0" src="https://freight.cargo.site/w/474/i/b6bf2a1e4b5ffd0f600a25ebec14f4b82e52a6a9b76e6691b91d70ca498a6f98/46b75dbd1099a74af8c0c5dd5fb0ec40.jpg" /> <img width="474" height="316" width_o="474" height_o="316" data-src="https://freight.cargo.site/t/original/i/603def425ac3a916b3bd6af3a1fa52690eee197345e0e915006294c9fd887b4c/13f0ba996904dc96ac4a50b92583446d-copy.jpg" data-mid="240749445" border="0" src="https://freight.cargo.site/w/474/i/603def425ac3a916b3bd6af3a1fa52690eee197345e0e915006294c9fd887b4c/13f0ba996904dc96ac4a50b92583446d-copy.jpg" /> <img width="473" height="375" width_o="473" height_o="375" data-src="https://freight.cargo.site/t/original/i/dd160de148c384b1f5205f7e0fdd50a3a2fc861a87c8a49f494cf7bf11af54aa/3b16f8a260acfc54efc6cde41ad32642-copy.jpg" data-mid="240749441" border="0" src="https://freight.cargo.site/w/473/i/dd160de148c384b1f5205f7e0fdd50a3a2fc861a87c8a49f494cf7bf11af54aa/3b16f8a260acfc54efc6cde41ad32642-copy.jpg" /> <img width="474" height="355" width_o="474" height_o="355" data-src="https://freight.cargo.site/t/original/i/14538effed1d186798550cabae0766add1e2782a8171e3cdde701bb44e1fcd5c/0fe26141608a0b0e257b84c155bcf8fd.jpg" data-mid="240749440" border="0" src="https://freight.cargo.site/w/474/i/14538effed1d186798550cabae0766add1e2782a8171e3cdde701bb44e1fcd5c/0fe26141608a0b0e257b84c155bcf8fd.jpg" /> <img width="474" height="711" width_o="474" height_o="711" data-src="https://freight.cargo.site/t/original/i/74d57403d38fcd3943d7d296856326871876bf137d3d00cb972ddfb6903ee2a3/51051821031942f5181fdfae63358bc1.jpg" data-mid="240749454" border="0" src="https://freight.cargo.site/w/474/i/74d57403d38fcd3943d7d296856326871876bf137d3d00cb972ddfb6903ee2a3/51051821031942f5181fdfae63358bc1.jpg" /> <img width="474" height="711" width_o="474" height_o="711" data-src="https://freight.cargo.site/t/original/i/65356d832b27d4266e257c2fb91d02c6a6719cebbe727c9f108e1d0844e91a2c/a843c8ad7e440ab12007e4ed3fef546a.jpg" data-mid="240749455" border="0" src="https://freight.cargo.site/w/474/i/65356d832b27d4266e257c2fb91d02c6a6719cebbe727c9f108e1d0844e91a2c/a843c8ad7e440ab12007e4ed3fef546a.jpg" /> Sample work done for TERRANEXA. All images for inspiration purpose only. https://anaasch.com/terranexa-nahture Mon, 29 Sep 2025 16:20:33 +0000 Ana Asch https://anaasch.com/terranexa-nahture NATURE // NURTURE // BALANCE // HEALTHY // THRIVING //&nbsp;PROBIOTIC //&nbsp;FUNTIONAL //&nbsp;VITALITY //&nbsp;GUT // <img width="3606" height="3686" width_o="3606" height_o="3686" data-src="https://freight.cargo.site/t/original/i/1a8fe080259c2c1e254fbc88953b1f79ee1e88815f57ae9a66bc5ea2c3d6cfd8/naehture_products-elements.jpg" data-mid="242505478" border="0" src="https://freight.cargo.site/w/1000/i/1a8fe080259c2c1e254fbc88953b1f79ee1e88815f57ae9a66bc5ea2c3d6cfd8/naehture_products-elements.jpg" /> <img width="507" height="760" width_o="507" height_o="760" data-src="https://freight.cargo.site/t/original/i/34c65a5d9f1837426f72a8b052d1daaa961b07c120c67366e3b8cb46d53c162e/Artboard-16-100.jpg" data-mid="242506373" border="0" src="https://freight.cargo.site/w/507/i/34c65a5d9f1837426f72a8b052d1daaa961b07c120c67366e3b8cb46d53c162e/Artboard-16-100.jpg" /> NÄHTURE is a health supplement line that aims to nurture your body with the help of nature. Focused on natural products like probiotics and functional teas, it brings your body to balance from the inside out. This is a brand under Terranexa, and together with the product team I created the positioning, name, logo, visual identity, and packaging. With a visual identity based on organic shapes and a vibrant palette, NÄHTURE bringa relaxed approach to nutrition that leads to a more vibrant life.&nbsp; <img width="507" height="760" width_o="507" height_o="760" data-src="https://freight.cargo.site/t/original/i/7031c83da039400aaaea680b031b0a1221217b24a8063c76535237bc97c1f193/Artboard-23-100.jpg" data-mid="242509087" border="0" src="https://freight.cargo.site/w/507/i/7031c83da039400aaaea680b031b0a1221217b24a8063c76535237bc97c1f193/Artboard-23-100.jpg" /> <img width="1769" height="811" width_o="1769" height_o="811" data-src="https://freight.cargo.site/t/original/i/4015c0f0a72b89448aabe6c355c4fc23414f351ec36f69b9316a112f007fc730/Artboard-28.png" data-mid="242508446" border="0" src="https://freight.cargo.site/w/1000/i/4015c0f0a72b89448aabe6c355c4fc23414f351ec36f69b9316a112f007fc730/Artboard-28.png" /> <img width="507" height="760" width_o="507" height_o="760" data-src="https://freight.cargo.site/t/original/i/a7a9865f7cd6db3b862eed9172765cec29bf83c374a151a8835f4ee6bc55ed3f/Artboard-17-100.jpg" data-mid="242506617" border="0" src="https://freight.cargo.site/w/507/i/a7a9865f7cd6db3b862eed9172765cec29bf83c374a151a8835f4ee6bc55ed3f/Artboard-17-100.jpg" /> <img width="507" height="761" width_o="507" height_o="761" data-src="https://freight.cargo.site/t/original/i/0c37992e1efd0b63b94ef0bf9da0b6722ce0c68c5e7c40d32ec45c1958f83d37/Artboard-25-100.jpg" data-mid="242509089" border="0" src="https://freight.cargo.site/w/507/i/0c37992e1efd0b63b94ef0bf9da0b6722ce0c68c5e7c40d32ec45c1958f83d37/Artboard-25-100.jpg" /> <img width="507" height="760" width_o="507" height_o="760" data-src="https://freight.cargo.site/t/original/i/1b85231f30eac4fd440faa55009b6d8e0ca7d74bfb17e42bac5000f64bfe66dc/Artboard-18-100.jpg" data-mid="242506618" border="0" src="https://freight.cargo.site/w/507/i/1b85231f30eac4fd440faa55009b6d8e0ca7d74bfb17e42bac5000f64bfe66dc/Artboard-18-100.jpg" /> <img width="507" height="760" width_o="507" height_o="760" data-src="https://freight.cargo.site/t/original/i/7f3395ac12d99ba28ecab65202005e04999b759e5a0e37bb0fc9f89635627f36/Artboard-24-100.jpg" data-mid="242509088" border="0" src="https://freight.cargo.site/w/507/i/7f3395ac12d99ba28ecab65202005e04999b759e5a0e37bb0fc9f89635627f36/Artboard-24-100.jpg" /> <img width="507" height="760" width_o="507" height_o="760" data-src="https://freight.cargo.site/t/original/i/396a5c24af18dae817b8f6ce2a44799aeef9d9f0885d45f71538270d4d90ae98/Artboard-19-100.jpg" data-mid="242506619" border="0" src="https://freight.cargo.site/w/507/i/396a5c24af18dae817b8f6ce2a44799aeef9d9f0885d45f71538270d4d90ae98/Artboard-19-100.jpg" /> <img width="507" height="760" width_o="507" height_o="760" data-src="https://freight.cargo.site/t/original/i/12676a3ceeac974bf771763d22a2250c1fed048bd0debb97dff0c410d4c35864/Artboard-26-100.jpg" data-mid="242509090" border="0" src="https://freight.cargo.site/w/507/i/12676a3ceeac974bf771763d22a2250c1fed048bd0debb97dff0c410d4c35864/Artboard-26-100.jpg" /> Sample work done for TERRANEXA. All images for inspiration purpose only. https://anaasch.com/PALU-Rebranding Mon, 29 Sep 2025 16:15:09 +0000 Ana Asch https://anaasch.com/PALU-Rebranding <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/fbbe82a6f93766a553a89ab1f681b6d97d3e5963f9570ab1431441e6acfe1bd5/Rendering_Violet-people-copy-2.jpg" data-mid="240565765" border="0" src="https://freight.cargo.site/w/1000/i/fbbe82a6f93766a553a89ab1f681b6d97d3e5963f9570ab1431441e6acfe1bd5/Rendering_Violet-people-copy-2.jpg" /> <img width="7934" height="5535" width_o="7934" height_o="5535" data-src="https://freight.cargo.site/t/original/i/ed8354bfd44fa33d527acc218ca91dd1a13e0ef47224df5019957e6008699a95/PALU-Visual-Identity-integrated_Page_64.jpg" data-mid="240565764" border="0" src="https://freight.cargo.site/w/1000/i/ed8354bfd44fa33d527acc218ca91dd1a13e0ef47224df5019957e6008699a95/PALU-Visual-Identity-integrated_Page_64.jpg" /> PALU is a modular family bed that grows with your family. It is designed to transition from co-sleeping in early childhood to independent sleep, with ease. Despite a strong product concept, when PALU reached out to me they faced a positioning challenge: the brand message was unclear, the value proposition was difficult to articulate, and communication leaned too heavily on the product’s core strengths but lacked an emotional core. The founders needed a strategy to connect the emotional and the practical, how it should be understood in the market, and a visual identity that reflects its way of being. Brand Strategy In order to explain to their customers what makes PALU unique, first the company needed to understand it. Throught reasearch and strategy workshops with the founding team, we arrived at the understanding that PALU is modular co-sleeping system that makes connections easy. This aligns the brand’s emotional purpose with how the product works, as well as which experiences it creates. Most importantly, it provided a principle that allows the brand to grow well beyond beds: it becomes a foundation for future products, campaigns, and experiences. <img width="7380" height="4152" width_o="7380" height_o="4152" data-src="https://freight.cargo.site/t/original/i/4d73b67e2234d3fea0f243526e828c2d8e7f7ef57644d092cd61a42a03828dff/PALU---Brandbook_Page_015.jpg" data-mid="240741915" border="0" data-scale="88" src="https://freight.cargo.site/w/1000/i/4d73b67e2234d3fea0f243526e828c2d8e7f7ef57644d092cd61a42a03828dff/PALU---Brandbook_Page_015.jpg" /> <img width="801" height="400" width_o="801" height_o="400" data-src="https://freight.cargo.site/t/original/i/111b1c0ffb93f3b2b95a7b7ba394850ba5ad7a7b2870ada9fe0f9a84a24935ba/Artboard-2-copy-34.png" data-mid="240563688" border="0" src="https://freight.cargo.site/w/801/i/111b1c0ffb93f3b2b95a7b7ba394850ba5ad7a7b2870ada9fe0f9a84a24935ba/Artboard-2-copy-34.png" /> <img width="801" height="401" width_o="801" height_o="401" data-src="https://freight.cargo.site/t/original/i/8bd135d0d016d31d0e26c1a0bc5f8f25d2426811e7326c4b1c8eece6bbd98cf8/Artboard-2-copy-22.png" data-mid="240563680" border="0" src="https://freight.cargo.site/w/801/i/8bd135d0d016d31d0e26c1a0bc5f8f25d2426811e7326c4b1c8eece6bbd98cf8/Artboard-2-copy-22.png" /> <img width="801" height="401" width_o="801" height_o="401" data-src="https://freight.cargo.site/t/original/i/381acdee3830cb3b8abcd02fb882b9c3d31eacf2f399ef6eb35021e82cadaedc/Artboard-2-copy-25.png" data-mid="240563682" border="0" src="https://freight.cargo.site/w/801/i/381acdee3830cb3b8abcd02fb882b9c3d31eacf2f399ef6eb35021e82cadaedc/Artboard-2-copy-25.png" /> <img width="801" height="401" width_o="801" height_o="401" data-src="https://freight.cargo.site/t/original/i/3e6acc412da60e06001baaa354381599dc89ce6319308a0ffab92943220ece03/Artboard-2-copy-21.png" data-mid="240563679" border="0" src="https://freight.cargo.site/w/801/i/3e6acc412da60e06001baaa354381599dc89ce6319308a0ffab92943220ece03/Artboard-2-copy-21.png" /> <img width="801" height="401" width_o="801" height_o="401" data-src="https://freight.cargo.site/t/original/i/32912f669bd71d75b16803fcf5b05170bfef7977437e6283ef1ed0f3f1953fac/Artboard-2-copy-23.png" data-mid="240563681" border="0" src="https://freight.cargo.site/w/801/i/32912f669bd71d75b16803fcf5b05170bfef7977437e6283ef1ed0f3f1953fac/Artboard-2-copy-23.png" /> <img width="801" height="401" width_o="801" height_o="401" data-src="https://freight.cargo.site/t/original/i/8eaae7da88df02c630e60c8ae2aee9f8cc88b6ab91e28dc7ab4ed4cb2cad8383/Artboard-2-copy-28.png" data-mid="240563683" border="0" src="https://freight.cargo.site/w/801/i/8eaae7da88df02c630e60c8ae2aee9f8cc88b6ab91e28dc7ab4ed4cb2cad8383/Artboard-2-copy-28.png" /> <img width="2050" height="1154" width_o="2050" height_o="1154" data-src="https://freight.cargo.site/t/original/i/04f5896645e2b664efd2535e1c05e79c56154e69195b6962b0828f5c03c4cb64/PALU-Visual-Identity-integrated_Page_06.jpg" data-mid="240564866" border="0" src="https://freight.cargo.site/w/1000/i/04f5896645e2b664efd2535e1c05e79c56154e69195b6962b0828f5c03c4cb64/PALU-Visual-Identity-integrated_Page_06.jpg" /> <img width="2010" height="1131" width_o="2010" height_o="1131" data-src="https://freight.cargo.site/t/original/i/12c7fe7f4d613bcbced7f10518bd8b9539278ab6c75e4fee88950fdb001068fe/PALU-Visual-Identity-integrated_Page_08.jpg" data-mid="240564867" border="0" src="https://freight.cargo.site/w/1000/i/12c7fe7f4d613bcbced7f10518bd8b9539278ab6c75e4fee88950fdb001068fe/PALU-Visual-Identity-integrated_Page_08.jpg" /> <img width="2050" height="1154" width_o="2050" height_o="1154" data-src="https://freight.cargo.site/t/original/i/55df0fa7a7977f338891430acd74349dc7b609929bfa06cf20252e9c0b3276e2/PALU-Visual-Identity-integrated_Page_10.jpg" data-mid="240564868" border="0" src="https://freight.cargo.site/w/1000/i/55df0fa7a7977f338891430acd74349dc7b609929bfa06cf20252e9c0b3276e2/PALU-Visual-Identity-integrated_Page_10.jpg" /> <img width="6540" height="3679" width_o="6540" height_o="3679" data-src="https://freight.cargo.site/t/original/i/059f4d89483b018342d0c01bd9240912703ef2f9204fda91962e07bbc5b1840c/PALU-Visual-Identity-integrated_Page_18.jpg" data-mid="240564869" border="0" src="https://freight.cargo.site/w/1000/i/059f4d89483b018342d0c01bd9240912703ef2f9204fda91962e07bbc5b1840c/PALU-Visual-Identity-integrated_Page_18.jpg" /> <img width="6540" height="3679" width_o="6540" height_o="3679" data-src="https://freight.cargo.site/t/original/i/251b341b7e5259e67144463aa7520fc908c92d2309ecc1f535cc67fda456786d/PALU-Visual-Identity-integrated_Page_19.jpg" data-mid="240564870" border="0" src="https://freight.cargo.site/w/1000/i/251b341b7e5259e67144463aa7520fc908c92d2309ecc1f535cc67fda456786d/PALU-Visual-Identity-integrated_Page_19.jpg" /> <img width="801" height="401" width_o="801" height_o="401" data-src="https://freight.cargo.site/t/original/i/084e65d08031aa431ab24a5802336dc3266e3ae0d3db443a89b95890ad9e8971/Artboard-2-copy-29.png" data-mid="240563684" border="0" src="https://freight.cargo.site/w/801/i/084e65d08031aa431ab24a5802336dc3266e3ae0d3db443a89b95890ad9e8971/Artboard-2-copy-29.png" /> <img width="801" height="401" width_o="801" height_o="401" data-src="https://freight.cargo.site/t/original/i/ef640452fc689abc1f1feec66ceaf66d033a27f35a21a7b3782b82a951e7fd7f/Artboard-2-copy-30.png" data-mid="240563685" border="0" src="https://freight.cargo.site/w/801/i/ef640452fc689abc1f1feec66ceaf66d033a27f35a21a7b3782b82a951e7fd7f/Artboard-2-copy-30.png" /> <img width="801" height="401" width_o="801" height_o="401" data-src="https://freight.cargo.site/t/original/i/99bea7221c3b01f4910b7bed3fece4e9a7be3c71181813fa3e0c1f95773c1081/Artboard-2-copy-31.png" data-mid="240563686" border="0" src="https://freight.cargo.site/w/801/i/99bea7221c3b01f4910b7bed3fece4e9a7be3c71181813fa3e0c1f95773c1081/Artboard-2-copy-31.png" /> <img width="801" height="401" width_o="801" height_o="401" data-src="https://freight.cargo.site/t/original/i/68c8928543f858e93db9d1d8e8807b45dbb7c3c942cc4a36359902c41b72bd80/Artboard-2-copy-32.png" data-mid="240563687" border="0" src="https://freight.cargo.site/w/801/i/68c8928543f858e93db9d1d8e8807b45dbb7c3c942cc4a36359902c41b72bd80/Artboard-2-copy-32.png" /> <img width="720" height="479" width_o="720" height_o="479" data-src="https://freight.cargo.site/t/original/i/5fe0893f0be01e85e6699c0227a13a950f8b18e6851a0c2cc0b8943c5485bcca/palu-animation-cropped.gif" data-mid="240551950" border="0" data-scale="100" src="https://freight.cargo.site/w/720/i/5fe0893f0be01e85e6699c0227a13a950f8b18e6851a0c2cc0b8943c5485bcca/palu-animation-cropped.gif" /> New logo and taglineThe new logo is inspired by the bed itself. Rounded corners, a solid frame, and built in classic lines, it was created from scratch in a modular grid like the bed. And like the bed, it also expands and contracts to fit what matters. This is also the idea behind the new tagline: Mehr Platz für mehr Nähe. More space for closeness, more room to grow. <img width="3010" height="1693" width_o="3010" height_o="1693" data-src="https://freight.cargo.site/t/original/i/7f976883e6eab43e96d6b5e89481786d287083e2db5c9017a61d63baa8284079/PALU-Visual-Identity-integrated_Page_21.jpg" data-mid="240565113" border="0" src="https://freight.cargo.site/w/1000/i/7f976883e6eab43e96d6b5e89481786d287083e2db5c9017a61d63baa8284079/PALU-Visual-Identity-integrated_Page_21.jpg" /> A modular visual identity for a modular bed PALU is a modern solution for modern parents. The visual expression had to convey modularity, warmth, and style in both visual elements and photography. Because PALU isn’t just for babies: it’s a long-term piece of furniture. The visuals draw inspiration from fashion photography and patterns to position it as an iconic object.&nbsp; The color system comes directly from the product: the pastel tones of the PPE base contrasting with new accent colors chosen for the connector, the fundamental piece that holds the bed together.&nbsp; Graphic elements echo the product’s construction: the base, slats, and connector form a flexible grid system that can expand and adapt like the bed itself. <img width="3582" height="2013" width_o="3582" height_o="2013" data-src="https://freight.cargo.site/t/original/i/581edfe734b4f7866e71f534f3eb1d7a8b8c46a6e1a2b61b794c6d0a7c516bfc/PALU-Visual-Identity-integrated_Page_43-copy.jpg" data-mid="242519228" border="0" src="https://freight.cargo.site/w/1000/i/581edfe734b4f7866e71f534f3eb1d7a8b8c46a6e1a2b61b794c6d0a7c516bfc/PALU-Visual-Identity-integrated_Page_43-copy.jpg" /> <img width="2000" height="1125" width_o="2000" height_o="1125" data-src="https://freight.cargo.site/t/original/i/5b8a53059a63cba2325889b8d474febb86a2738857d2b8457d4bb286ef0a4f2f/PALU-Visual-Identity-integrated_Page_47.jpg" data-mid="240565164" border="0" src="https://freight.cargo.site/w/1000/i/5b8a53059a63cba2325889b8d474febb86a2738857d2b8457d4bb286ef0a4f2f/PALU-Visual-Identity-integrated_Page_47.jpg" /> <img width="2000" height="1125" width_o="2000" height_o="1125" data-src="https://freight.cargo.site/t/original/i/950cf6b24e3002016562065c8e6e2f776e6fecd1093378c0e5a1bc3e9af4676a/PALU-Visual-Identity-integrated_Page_48.jpg" data-mid="240565165" border="0" src="https://freight.cargo.site/w/1000/i/950cf6b24e3002016562065c8e6e2f776e6fecd1093378c0e5a1bc3e9af4676a/PALU-Visual-Identity-integrated_Page_48.jpg" /> <img width="2000" height="1125" width_o="2000" height_o="1125" data-src="https://freight.cargo.site/t/original/i/98a6ebd209b88cad982ddb0640576e5ca4333af640e362c053c933b1522a88e1/PALU-Visual-Identity-integrated_Page_49.jpg" data-mid="240565166" border="0" src="https://freight.cargo.site/w/1000/i/98a6ebd209b88cad982ddb0640576e5ca4333af640e362c053c933b1522a88e1/PALU-Visual-Identity-integrated_Page_49.jpg" /> <img width="5120" height="2880" width_o="5120" height_o="2880" data-src="https://freight.cargo.site/t/original/i/a79fbe10c7875d0f00d7e25f78e5dfc68e1de1e969d36284ef08beee18bc1fee/PALU-Visual-Identity-integrated_Page_51.jpg" data-mid="240565169" border="0" src="https://freight.cargo.site/w/1000/i/a79fbe10c7875d0f00d7e25f78e5dfc68e1de1e969d36284ef08beee18bc1fee/PALU-Visual-Identity-integrated_Page_51.jpg" /> <img width="6491" height="3651" width_o="6491" height_o="3651" data-src="https://freight.cargo.site/t/original/i/476109db625a6a98192fc86c118631b8893adfc3954178c205d5bcd9bd63dc07/PALU-Visual-Identity-integrated_Page_54.jpg" data-mid="240565174" border="0" src="https://freight.cargo.site/w/1000/i/476109db625a6a98192fc86c118631b8893adfc3954178c205d5bcd9bd63dc07/PALU-Visual-Identity-integrated_Page_54.jpg" /> <img width="3640" height="2048" width_o="3640" height_o="2048" data-src="https://freight.cargo.site/t/original/i/6bf1b354f402711b4bd732d9cc10cf876b556be2ebc8e00fb035f99a1f868180/PALU-Visual-Identity-integrated_Page_55.jpg" data-mid="240565175" border="0" src="https://freight.cargo.site/w/1000/i/6bf1b354f402711b4bd732d9cc10cf876b556be2ebc8e00fb035f99a1f868180/PALU-Visual-Identity-integrated_Page_55.jpg" /> <img width="8860" height="4984" width_o="8860" height_o="4984" data-src="https://freight.cargo.site/t/original/i/8c021a76758d123dd6c08728394c228d1c8b1827356fbf948762903bfb553bc0/PALU-Visual-Identity-integrated_Page_56.jpg" data-mid="240565176" border="0" src="https://freight.cargo.site/w/1000/i/8c021a76758d123dd6c08728394c228d1c8b1827356fbf948762903bfb553bc0/PALU-Visual-Identity-integrated_Page_56.jpg" /> <img width="1691" height="951" width_o="1691" height_o="951" data-src="https://freight.cargo.site/t/original/i/acb0b45e447cc13f847e150ef7f55b28ea8bf2b8a2c7919bec7e179f7fc1ebd0/PALU---Brandbook_Page_001.jpg" data-mid="240565238" border="0" src="https://freight.cargo.site/w/1000/i/acb0b45e447cc13f847e150ef7f55b28ea8bf2b8a2c7919bec7e179f7fc1ebd0/PALU---Brandbook_Page_001.jpg" /> <img width="6200" height="3488" width_o="6200" height_o="3488" data-src="https://freight.cargo.site/t/original/i/3d909b55741446073d88982058218bcf4ff518e476bb58d317261a60b8de5d4d/PALU-Visual-Identity-integrated_Page_42.jpg" data-mid="240803478" border="0" src="https://freight.cargo.site/w/1000/i/3d909b55741446073d88982058218bcf4ff518e476bb58d317261a60b8de5d4d/PALU-Visual-Identity-integrated_Page_42.jpg" /><img width="2000" height="1125" width_o="2000" height_o="1125" data-src="https://freight.cargo.site/t/original/i/4ffa29987f601aeeb11a35185eb9a7bb6197f7bfcd16323c235af127db1d70e8/PALU-Visual-Identity-integrated_Page_34.jpg" data-mid="241840565" border="0" src="https://freight.cargo.site/w/1000/i/4ffa29987f601aeeb11a35185eb9a7bb6197f7bfcd16323c235af127db1d70e8/PALU-Visual-Identity-integrated_Page_34.jpg" /> <img width="916" height="1354" width_o="916" height_o="1354" data-src="https://freight.cargo.site/t/original/i/39bea7398a08823c5dd5dc93f3ecc9afbcfdb0a2e34fbd6ccf4e0b1059b42df3/Screenshot-2025-06-10-at-11.27.07-copy.png" data-mid="242518338" border="0" src="https://freight.cargo.site/w/916/i/39bea7398a08823c5dd5dc93f3ecc9afbcfdb0a2e34fbd6ccf4e0b1059b42df3/Screenshot-2025-06-10-at-11.27.07-copy.png" /> <img width="914" height="1352" width_o="914" height_o="1352" data-src="https://freight.cargo.site/t/original/i/259ba0cb9cfed006c9261086fa6ae3d641f647af1698e609b97be44dfa825329/Screenshot-2025-06-10-at-11.27.57-copy.png" data-mid="242518342" border="0" src="https://freight.cargo.site/w/914/i/259ba0cb9cfed006c9261086fa6ae3d641f647af1698e609b97be44dfa825329/Screenshot-2025-06-10-at-11.27.57-copy.png" /> Bringing the brand to life with photography PALU had from the start an original product with strong industrial design principles, but it was equally important to show what it’s really for: people, connection, and everyday family life. Photography humanizes the brand, making abstract values like closeness, ease, and play become real and relatable. Taking cues from fashion editorials, the relaxed poses and stylish interior decor bring energy and personality, positioning the product as iconic. The goal isn’t to look perfect, but real. By making room for growth, play, and all the unexpected moments in between, PALU fits as the stable and simple element in the fun and chaos of family life._ Images rights belong to Death to Stock <img width="4500" height="3000" width_o="4500" height_o="3000" data-src="https://freight.cargo.site/t/original/i/4670eb8a1f3ce41806f9ebbeca57d59b32fd244305414b833e578d22d5f5471d/01-Free-A4-Magazine-Mockup-Open-on-Minimal-White-Surface-copy.jpg" data-mid="240748716" border="0" src="https://freight.cargo.site/w/1000/i/4670eb8a1f3ce41806f9ebbeca57d59b32fd244305414b833e578d22d5f5471d/01-Free-A4-Magazine-Mockup-Open-on-Minimal-White-Surface-copy.jpg" /> <img width="4500" height="3000" width_o="4500" height_o="3000" data-src="https://freight.cargo.site/t/original/i/620ccf605f1c14a1e27c7356bbf16c188b872984ddfd9fe023e89c183d0b645b/01-Free-Vibrant-Three-Street-Poster-Mockup-copy.jpg" data-mid="240748717" border="0" src="https://freight.cargo.site/w/1000/i/620ccf605f1c14a1e27c7356bbf16c188b872984ddfd9fe023e89c183d0b645b/01-Free-Vibrant-Three-Street-Poster-Mockup-copy.jpg" /> <img width="7000" height="5444" width_o="7000" height_o="5444" data-src="https://freight.cargo.site/t/original/i/d8b2f3b455de040cf5f5b3f0674e2a262127156f0b53c75b96c9a2d452e41950/11651448-copy.jpg" data-mid="240748718" border="0" src="https://freight.cargo.site/w/1000/i/d8b2f3b455de040cf5f5b3f0674e2a262127156f0b53c75b96c9a2d452e41950/11651448-copy.jpg" /> <img width="2630" height="1480" width_o="2630" height_o="1480" data-src="https://freight.cargo.site/t/original/i/004117aad6b260849378fe4f871de9fd2e06f128406cdb2994bc99baa4aad7a8/PALU---Brandbook_Page_129.jpg" data-mid="240565394" border="0" src="https://freight.cargo.site/w/1000/i/004117aad6b260849378fe4f871de9fd2e06f128406cdb2994bc99baa4aad7a8/PALU---Brandbook_Page_129.jpg" /> <img width="5000" height="3333" width_o="5000" height_o="3333" data-src="https://freight.cargo.site/t/original/i/d32d239da81466f524dc25c57bfafa4c4a93920bd31a5a68167fb8ad1d2158b2/908031d2-2550-43ae-a639-8e47660fe6fd_01-copy.jpg" data-mid="240565397" border="0" src="https://freight.cargo.site/w/1000/i/d32d239da81466f524dc25c57bfafa4c4a93920bd31a5a68167fb8ad1d2158b2/908031d2-2550-43ae-a639-8e47660fe6fd_01-copy.jpg" /> <img width="3266" height="15000" width_o="3266" height_o="15000" data-src="https://freight.cargo.site/t/original/i/48e372f1162ac4bd48ec5bf46aa8dc55941181144628c69cd69bb746a41244b0/PALU_homepage-draft_01-copy.jpg" data-mid="240565446" border="0" src="https://freight.cargo.site/w/1000/i/48e372f1162ac4bd48ec5bf46aa8dc55941181144628c69cd69bb746a41244b0/PALU_homepage-draft_01-copy.jpg" /> Visit PALU https://anaasch.com/FORMEL-Skin-Brand-Refresh Fri, 22 Jul 2022 14:59:22 +0000 Ana Asch https://anaasch.com/FORMEL-Skin-Brand-Refresh A brand refresh for growth: FORMEL Skin treats skin conditions with customized medical products, updated monthly through online assessments. As the skin changes, their formula changes too. As the brand prepared to grow its product line and expand to other countries, the brand identity needed to also grow in distinctiveness and complexity. Simplicity is a core value for the brand, as it turns the complex process of finding dermatological treatments and the right skin products into a 3 step process.So growing in complexity should still maintain the minimalistic, precise, and scientific approach. <img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/f8c9718de62d9b31d9fdb99a7759cd403946ab6a4904d57fee6a82636c1c0c0d/FS_BrandBook2022_11_aa.jpg" data-mid="172349115" border="0" src="https://freight.cargo.site/w/1000/i/f8c9718de62d9b31d9fdb99a7759cd403946ab6a4904d57fee6a82636c1c0c0d/FS_BrandBook2022_11_aa.jpg" /> <img width="1258" height="688" width_o="1258" height_o="688" data-src="https://freight.cargo.site/t/original/i/cc392b47f31dac91105d2bc37659e4ff53c827a026e7edc19e6e6264c26ccc68/Screenshot-2023-03-20-at-10.57.08.png" data-mid="173781060" border="0" src="https://freight.cargo.site/w/1000/i/cc392b47f31dac91105d2bc37659e4ff53c827a026e7edc19e6e6264c26ccc68/Screenshot-2023-03-20-at-10.57.08.png" /> <img width="1024" height="1154" width_o="1024" height_o="1154" data-src="https://freight.cargo.site/t/original/i/5fe870631b6a1b915961492a328ef2b2313d0d446a7bcd5f4ac64db50f8ec702/Screenshot-2023-03-20-at-10.57.02.png" data-mid="173781059" border="0" src="https://freight.cargo.site/w/1000/i/5fe870631b6a1b915961492a328ef2b2313d0d446a7bcd5f4ac64db50f8ec702/Screenshot-2023-03-20-at-10.57.02.png" /> <img width="1984" height="2835" width_o="1984" height_o="2835" data-src="https://freight.cargo.site/t/original/i/d47d440cd3860567f1cc23f7102711593ba4fb2a2aeb7496ca026e1b89e1e0a4/Office_Posters-100x70_0317.jpg" data-mid="172349485" border="0" src="https://freight.cargo.site/w/1000/i/d47d440cd3860567f1cc23f7102711593ba4fb2a2aeb7496ca026e1b89e1e0a4/Office_Posters-100x70_0317.jpg" /> <img width="1984" height="2835" width_o="1984" height_o="2835" data-src="https://freight.cargo.site/t/original/i/7d6f9a543d6341fa349411335c20eada4f598553c33e8d17c780a0c8f5618481/Office_Posters-100x70_037.jpg" data-mid="172349484" border="0" src="https://freight.cargo.site/w/1000/i/7d6f9a543d6341fa349411335c20eada4f598553c33e8d17c780a0c8f5618481/Office_Posters-100x70_037.jpg" /> <img width="1984" height="2835" width_o="1984" height_o="2835" data-src="https://freight.cargo.site/t/original/i/ab4846f236c6353cd185609fccadf702014192c77489aaddbfca1dd911072ba4/Office_Posters-100x70_035.jpg" data-mid="172349482" border="0" src="https://freight.cargo.site/w/1000/i/ab4846f236c6353cd185609fccadf702014192c77489aaddbfca1dd911072ba4/Office_Posters-100x70_035.jpg" /> Complexity and minimalism in a modular solution: For the brand refresh, the new graphic vocabulary expanded from the existing square on the products’ labels. By making it into a modular system, heavily inspired by Mondrian, it communicated the adaptability of the treatment. When overlaid on photos it acted as a lens targeting the skin issues. Abstract textures and a secondary color pallette with cool and warm neutrals, as well as icons utilizing color displacement, completed the vocabulary needed.The brand refresh was successfully launched together with the new product line in May 2022, which included a new People and Product photoshoot and a new Brandbook. <img width="3070" height="1212" width_o="3070" height_o="1212" data-src="https://freight.cargo.site/t/original/i/4d1f22acc287c3bba8f4e13d35aecb508814f9b98e1708699734e9915c5194c0/Screenshot-2023-03-29-at-17.37.27.png" data-mid="173780851" border="0" src="https://freight.cargo.site/w/1000/i/4d1f22acc287c3bba8f4e13d35aecb508814f9b98e1708699734e9915c5194c0/Screenshot-2023-03-29-at-17.37.27.png" /> <img width="2832" height="1274" width_o="2832" height_o="1274" data-src="https://freight.cargo.site/t/original/i/5e83997902d8cf98a7ffa7828dc3aa20caace584a8876205e4599f9490e6c8c3/Screenshot-2023-03-29-at-17.37.45.png" data-mid="173780850" border="0" src="https://freight.cargo.site/w/1000/i/5e83997902d8cf98a7ffa7828dc3aa20caace584a8876205e4599f9490e6c8c3/Screenshot-2023-03-29-at-17.37.45.png" /> <img width="3086" height="1142" width_o="3086" height_o="1142" data-src="https://freight.cargo.site/t/original/i/2c083c80644c563062e01b27586c00f3c6a262dc1e77f6f502d0e8b4b91e0de7/Screenshot-2023-03-29-at-17.38.11.png" data-mid="173780849" border="0" src="https://freight.cargo.site/w/1000/i/2c083c80644c563062e01b27586c00f3c6a262dc1e77f6f502d0e8b4b91e0de7/Screenshot-2023-03-29-at-17.38.11.png" /> <img width="1512" height="1016" width_o="1512" height_o="1016" data-src="https://freight.cargo.site/t/original/i/c75ef024fbaf1b25d252f04480d08eada072adb536e3792ec8bcc517aa0a0fd1/Screenshot-2023-03-29-at-17.38.31.png" data-mid="173780847" border="0" src="https://freight.cargo.site/w/1000/i/c75ef024fbaf1b25d252f04480d08eada072adb536e3792ec8bcc517aa0a0fd1/Screenshot-2023-03-29-at-17.38.31.png" /> <img width="2314" height="912" width_o="2314" height_o="912" data-src="https://freight.cargo.site/t/original/i/f39a095611357397691674ba10aa18e0fd064b5d5b8ef0da1fa2ca34e4b60358/Screenshot-2023-03-29-at-17.38.52.png" data-mid="173780848" border="0" src="https://freight.cargo.site/w/1000/i/f39a095611357397691674ba10aa18e0fd064b5d5b8ef0da1fa2ca34e4b60358/Screenshot-2023-03-29-at-17.38.52.png" /> Localization and Business Impact:The new Brand Book was not focused just on the visual identity but rather the positioning of the brand. It was a strategic piece for the expansion to Brazil, where the brand understanding and reception could be tested in qualitative research before the launch. Due to its clarity in positioning and differentiation, the brand could be launched with minimal adaptations in this drastically different market and culture. <img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/02fa9e052bcfb9d0fafd421fc92fa770ff0f0d7cd86eb4c6ac507aa2343ff6db/FS_BrandBook2022_11_aa10.jpg" data-mid="173782222" border="0" src="https://freight.cargo.site/w/1000/i/02fa9e052bcfb9d0fafd421fc92fa770ff0f0d7cd86eb4c6ac507aa2343ff6db/FS_BrandBook2022_11_aa10.jpg" /> <img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/6a2b98d1e09da07ba9a2418aa8e96b970420099a709133f2e2c82ecacbab9622/FS_BrandBook2022_11_aa15.jpg" data-mid="173782242" border="0" src="https://freight.cargo.site/w/1000/i/6a2b98d1e09da07ba9a2418aa8e96b970420099a709133f2e2c82ecacbab9622/FS_BrandBook2022_11_aa15.jpg" /> <img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/f4e52827dedc2d6f23e1052275bd1661094e2600fba868608d9a94029e2aea4d/FS_BrandBook2022_11_aa13.jpg" data-mid="173782241" border="0" src="https://freight.cargo.site/w/1000/i/f4e52827dedc2d6f23e1052275bd1661094e2600fba868608d9a94029e2aea4d/FS_BrandBook2022_11_aa13.jpg" /> <img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/b7c52305d3b63c19b88ce48fa20303507bdb966c7365524ed965ec37dc7f84a2/FS_BrandBook2022_11_aa16.jpg" data-mid="173782243" border="0" src="https://freight.cargo.site/w/1000/i/b7c52305d3b63c19b88ce48fa20303507bdb966c7365524ed965ec37dc7f84a2/FS_BrandBook2022_11_aa16.jpg" /> <img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/7f0349d270de33d00efa7f05d29b9ae64855a690592e2b23be644f9d9dcfeba6/FS_BrandBook2022_11_aa19.jpg" data-mid="173782244" border="0" src="https://freight.cargo.site/w/1000/i/7f0349d270de33d00efa7f05d29b9ae64855a690592e2b23be644f9d9dcfeba6/FS_BrandBook2022_11_aa19.jpg" /> https://anaasch.com/FORMEL-Skin-Der-Sonnenschutz Thu, 30 Mar 2023 15:19:04 +0000 Ana Asch https://anaasch.com/FORMEL-Skin-Der-Sonnenschutz <img width="1004" height="992" width_o="1004" height_o="992" data-src="https://freight.cargo.site/t/original/i/5ff2158dd2d8681aeb0e64a1824ba3cc8735dd6e898a6ae8bb4d3fbbedef39af/Screenshot-2023-03-31-at-17.30.42.png" data-mid="173817269" border="0" src="https://freight.cargo.site/w/1000/i/5ff2158dd2d8681aeb0e64a1824ba3cc8735dd6e898a6ae8bb4d3fbbedef39af/Screenshot-2023-03-31-at-17.30.42.png" /> <img width="6857" height="8571" width_o="6857" height_o="8571" data-src="https://freight.cargo.site/t/original/i/ac7f971b4f67f5d77d0ceaa043c418953417534721c55247eebf2d5d03d592b0/SUN_OH_SQUARES-copy.jpg" data-mid="173689720" border="0" src="https://freight.cargo.site/w/1000/i/ac7f971b4f67f5d77d0ceaa043c418953417534721c55247eebf2d5d03d592b0/SUN_OH_SQUARES-copy.jpg" /> <img width="1048" height="1046" width_o="1048" height_o="1046" data-src="https://freight.cargo.site/t/original/i/5a7cdb75665f2839181074b8564a8b96b15a73a8fb8dad8f03f3a9de05470699/Screenshot-2023-03-31-at-17.29.56.png" data-mid="173817268" border="0" src="https://freight.cargo.site/w/1000/i/5a7cdb75665f2839181074b8564a8b96b15a73a8fb8dad8f03f3a9de05470699/Screenshot-2023-03-31-at-17.29.56.png" /> <img width="870" height="986" width_o="870" height_o="986" data-src="https://freight.cargo.site/t/original/i/0032261664ae774ef83f5493741ef1f2f28305feb8d669209de5984bf1b24e90/Screenshot-2023-03-31-at-17.31.33.png" data-mid="173817273" border="0" src="https://freight.cargo.site/w/870/i/0032261664ae774ef83f5493741ef1f2f28305feb8d669209de5984bf1b24e90/Screenshot-2023-03-31-at-17.31.33.png" /> <img width="7047" height="8809" width_o="7047" height_o="8809" data-src="https://freight.cargo.site/t/original/i/3e02ace4f1faa7fa8553baaa424a603974947453625fc1bd57e74d8fc413d86f/DER_SONNENSCHUTZ.jpg" data-mid="173689718" border="0" src="https://freight.cargo.site/w/1000/i/3e02ace4f1faa7fa8553baaa424a603974947453625fc1bd57e74d8fc413d86f/DER_SONNENSCHUTZ.jpg" /> <img width="862" height="1152" width_o="862" height_o="1152" data-src="https://freight.cargo.site/t/original/i/6b7b93c3635838f43afe1357cd3bc92bf0b9ca90909232acb1a819ac9009cb8f/Screenshot-2023-03-31-at-17.32.15.png" data-mid="173817275" border="0" src="https://freight.cargo.site/w/862/i/6b7b93c3635838f43afe1357cd3bc92bf0b9ca90909232acb1a819ac9009cb8f/Screenshot-2023-03-31-at-17.32.15.png" /> <img width="866" height="988" width_o="866" height_o="988" data-src="https://freight.cargo.site/t/original/i/c1e1cec5530ac5227a4295f84ee63dc2767a4398f60aa293532d1283140be481/Screenshot-2023-03-31-at-17.31.01.png" data-mid="173817271" border="0" src="https://freight.cargo.site/w/866/i/c1e1cec5530ac5227a4295f84ee63dc2767a4398f60aa293532d1283140be481/Screenshot-2023-03-31-at-17.31.01.png" /> <img width="1024" height="890" width_o="1024" height_o="890" data-src="https://freight.cargo.site/t/original/i/d6237e3d7e1577662bbe76bb0ea7c1c6261624bd22c0645015fc2620e1759768/Screenshot-2023-03-31-at-17.29.43.png" data-mid="173817267" border="0" src="https://freight.cargo.site/w/1000/i/d6237e3d7e1577662bbe76bb0ea7c1c6261624bd22c0645015fc2620e1759768/Screenshot-2023-03-31-at-17.29.43.png" /> <img width="828" height="1379" width_o="828" height_o="1379" data-src="https://freight.cargo.site/t/original/i/c1462e86806315eb183cbc79e6666c891cc8dfd3a22f390f937993e07a317e8e/IMG_6350.jpg" data-mid="173882514" border="0" src="https://freight.cargo.site/w/828/i/c1462e86806315eb183cbc79e6666c891cc8dfd3a22f390f937993e07a317e8e/IMG_6350.jpg" /> Der Sonnenschutz The first product launch since the start of FORMEL Skin, Der Sonnenschutz was strategic to their digital product system in order to scale in the future. As the first add-on product, the architecture created for it on the digital product side was the base for future launches in the product portfolio. It was also the first step towards the new visual identity: the communication had to create a break from the old to attract attention, but be easily integrated to the brand refresh that was coming later on. The strong new yellow was a contrast with the old gray, pastels, and green of the brand, while already introducing the use of the square as a visual element, interacting physically with the models as a filter. https://anaasch.com/FORMEL-Skin-Packaging Thu, 30 Mar 2023 11:21:33 +0000 Ana Asch https://anaasch.com/FORMEL-Skin-Packaging Before and after: <img width="3024" height="4032" width_o="3024" height_o="4032" data-src="https://freight.cargo.site/t/original/i/ef4de43a9ed4896abe45c5b3cb4b25f3c0e8bbfa5404d757fef0aa09a654e3aa/IMG_4546.JPG" data-mid="174004409" border="0" src="https://freight.cargo.site/w/1000/i/ef4de43a9ed4896abe45c5b3cb4b25f3c0e8bbfa5404d757fef0aa09a654e3aa/IMG_4546.JPG" /> <img width="1984" height="2835" width_o="1984" height_o="2835" data-src="https://freight.cargo.site/t/original/i/db956c7a4a23db5fd023a05d7afa3b5656f50a3746a2655e4a440239fda9feff/Office_Posters-100x70_039.jpg" data-mid="173661492" border="0" src="https://freight.cargo.site/w/1000/i/db956c7a4a23db5fd023a05d7afa3b5656f50a3746a2655e4a440239fda9feff/Office_Posters-100x70_039.jpg" /> <img width="1984" height="2835" width_o="1984" height_o="2835" data-src="https://freight.cargo.site/t/original/i/c68bd6e32c6a7616b74fe62b52f4558589b5842d24fe327a6d151ea513bc0774/Office_Posters-100x70_0318.jpg" data-mid="173661494" border="0" src="https://freight.cargo.site/w/1000/i/c68bd6e32c6a7616b74fe62b52f4558589b5842d24fe327a6d151ea513bc0774/Office_Posters-100x70_0318.jpg" /> <img width="1984" height="2835" width_o="1984" height_o="2835" data-src="https://freight.cargo.site/t/original/i/113f306abeec71764d737f36d88b554b45e04257737188d520836dc0b4d09158/Office_Posters-100x70_0312.jpg" data-mid="173661493" border="0" src="https://freight.cargo.site/w/1000/i/113f306abeec71764d737f36d88b554b45e04257737188d520836dc0b4d09158/Office_Posters-100x70_0312.jpg" /> <img width="1984" height="2835" width_o="1984" height_o="2835" data-src="https://freight.cargo.site/t/original/i/5b5d157b54ae2775df6e81215eb07306d8fe1ada24d1c924abd014a2c89aef3a/Office_Posters-100x70_0311.jpg" data-mid="174004424" border="0" src="https://freight.cargo.site/w/1000/i/5b5d157b54ae2775df6e81215eb07306d8fe1ada24d1c924abd014a2c89aef3a/Office_Posters-100x70_0311.jpg" /> <img width="1984" height="2835" width_o="1984" height_o="2835" data-src="https://freight.cargo.site/t/original/i/c99ed0f245477c2cab36c92799caea3a9b617e649b190e4a9f9e5f10cda759a0/Office_Posters-100x70_0325.jpg" data-mid="173661500" border="0" src="https://freight.cargo.site/w/1000/i/c99ed0f245477c2cab36c92799caea3a9b617e649b190e4a9f9e5f10cda759a0/Office_Posters-100x70_0325.jpg" /> <img width="1984" height="2835" width_o="1984" height_o="2835" data-src="https://freight.cargo.site/t/original/i/f74d3f26a6afb0dd07297c402d4ac77338c1ac1065cee1f3599f12b94667a8a2/Office_Posters-100x70_0323.jpg" data-mid="173661497" border="0" src="https://freight.cargo.site/w/1000/i/f74d3f26a6afb0dd07297c402d4ac77338c1ac1065cee1f3599f12b94667a8a2/Office_Posters-100x70_0323.jpg" /> <img width="1984" height="2835" width_o="1984" height_o="2835" data-src="https://freight.cargo.site/t/original/i/bd5c1f12b3e5a75d811e85242bc65f859ea91c7c92c6ef2334e012a115908a0b/Office_Posters-100x70_0324.jpg" data-mid="173661498" border="0" src="https://freight.cargo.site/w/1000/i/bd5c1f12b3e5a75d811e85242bc65f859ea91c7c92c6ef2334e012a115908a0b/Office_Posters-100x70_0324.jpg" /> Product Line expansion and sustainability Context FORMEL Skin has a straight forward approach to skin treatment. All you need is just three products for daily use: a cleanser, a moisturizer, and the customized medical formula. As each skin is unique, aside from offering a customized formula it came the time to offer different cleansers or moisturizers for different skin types as well. But there were packaging issues that needed to be dealt with before launching new products.ChallengesThe previous cleanser and moisturizer had the same airless dispenser despite being different quantities, which meant a waste of material. And they could be easily mistaken for each other in daily use, since the only difference between them was the small name and the pastel color square. The Formula came in a metal tube that made dosage precision difficult, which was an issues for a treatment that should last precisely one month. Together with the Product Team and Operations, I helped select the new packaging solutions and made improvements on the label, layout, and shipping box aiming not only to solve those issues but also to improve sustainability. ImprovementsThe new shipping box is made of FSC certified cardboard, with water-soluble ink, and the previous coating finish was removed, making it completely recyclable. The Formula was moved to an airless dispenser with a precise pump, so the dosage for daily use was clear. As a medical treatment, every Formula had already the patient’s name hand-written at the pharmacy. I took the opportunity of the packaging change to move the name placement to the front, highlighting how custom-made the product really is. This became a strong identifier for influencer marketing. The moisturizer was moved to a smaller dispenser in order to be more easily distinguishable from the cleanser and reflect intuitively how much is needed on a daily basis. Two new formulas with variations of intensity (light and rich) covered the different needs for hydration. <img width="3000" height="1874" width_o="3000" height_o="1874" data-src="https://freight.cargo.site/t/original/i/4df070919dc86f59d64e6514525054f5e775f85824fa528d7e0e7dc7c4bcf197/product-recycle.jpg" data-mid="174005407" border="0" src="https://freight.cargo.site/w/1000/i/4df070919dc86f59d64e6514525054f5e775f85824fa528d7e0e7dc7c4bcf197/product-recycle.jpg" /> Future ImpactThe most important change about the packaging was not the immedate improvements on appearance but what it allowed for in the future: a circular system for recycling.Because of the airless dispenser, all the packaging was now monomaterial, so there’s no need to separate any parts for recycling. Since new products get shipped monthly, the empty dispensers can be shipped back in the same box the new ones arrive. And that’s when the different sizing allow for an automatic separation at a recycling facility. They can be cleaned in different ways depending on what was originally inside it, and then be recycled for use of the raw material. https://anaasch.com/FORMEL-Skin-Brand-Ambassadors-Case-Study Thu, 30 Mar 2023 10:37:09 +0000 Ana Asch https://anaasch.com/FORMEL-Skin-Brand-Ambassadors-Case-Study <img width="1984" height="2835" width_o="1984" height_o="2835" data-src="https://freight.cargo.site/t/original/i/e0932aaf8f2d730e1e6dfd991ee96c5d7bfa62a0c91dd658d4d23948e39feda1/Office_Posters-100x70_038.jpg" data-mid="173656978" border="0" src="https://freight.cargo.site/w/1000/i/e0932aaf8f2d730e1e6dfd991ee96c5d7bfa62a0c91dd658d4d23948e39feda1/Office_Posters-100x70_038.jpg" /> <img width="1984" height="2835" width_o="1984" height_o="2835" data-src="https://freight.cargo.site/t/original/i/ddf62f5507326fef7029883428a765fbb985a2a313cda38766f470aa8fddb052/Office_Posters-100x70_03.jpg" data-mid="173656868" border="0" src="https://freight.cargo.site/w/1000/i/ddf62f5507326fef7029883428a765fbb985a2a313cda38766f470aa8fddb052/Office_Posters-100x70_03.jpg" /> <img width="1984" height="2835" width_o="1984" height_o="2835" data-src="https://freight.cargo.site/t/original/i/c5bcf9423f70cbd605f960cf38b18034a1ea9afcd5dcccfcde3fdfd8bf000e64/Office_Posters-100x70_0328.jpg" data-mid="173656874" border="0" src="https://freight.cargo.site/w/1000/i/c5bcf9423f70cbd605f960cf38b18034a1ea9afcd5dcccfcde3fdfd8bf000e64/Office_Posters-100x70_0328.jpg" /> <img width="1984" height="2835" width_o="1984" height_o="2835" data-src="https://freight.cargo.site/t/original/i/50469c61d7fcbe54fcc6f0dc1b1be08621c39466509886ad3e7659b2031b81c4/Office_Posters-100x70_0327.jpg" data-mid="173656873" border="0" src="https://freight.cargo.site/w/1000/i/50469c61d7fcbe54fcc6f0dc1b1be08621c39466509886ad3e7659b2031b81c4/Office_Posters-100x70_0327.jpg" /> <img width="1984" height="2835" width_o="1984" height_o="2835" data-src="https://freight.cargo.site/t/original/i/ac7c813bf8bbc454051cc70ef1f0227b0a2de9cf08dcae2a3130f775e316c74c/Office_Posters-100x70_0333.jpg" data-mid="173659736" border="0" src="https://freight.cargo.site/w/1000/i/ac7c813bf8bbc454051cc70ef1f0227b0a2de9cf08dcae2a3130f775e316c74c/Office_Posters-100x70_0333.jpg" /> <img width="1984" height="2835" width_o="1984" height_o="2835" data-src="https://freight.cargo.site/t/original/i/2a9c89af6b746b8d9669641d5e8c3151038b724dd281d96357f8e4342ea0c87c/Office_Posters-100x70_0325.jpg" data-mid="173656966" border="0" src="https://freight.cargo.site/w/1000/i/2a9c89af6b746b8d9669641d5e8c3151038b724dd281d96357f8e4342ea0c87c/Office_Posters-100x70_0325.jpg" /> <img width="1984" height="2835" width_o="1984" height_o="2835" data-src="https://freight.cargo.site/t/original/i/2fd8e6374365c46992d4e9a7fcfd63233821ffd28c0d23d96c0c5bb527c7cdc4/Office_Posters-100x70_032.jpg" data-mid="173656869" border="0" src="https://freight.cargo.site/w/1000/i/2fd8e6374365c46992d4e9a7fcfd63233821ffd28c0d23d96c0c5bb527c7cdc4/Office_Posters-100x70_032.jpg" /> <img width="1984" height="2835" width_o="1984" height_o="2835" data-src="https://freight.cargo.site/t/original/i/ce642d868201d82285731ce1dd64c16b54c3c4b645945d2d207fd5030a63ed18/Office_Posters-100x70_0331.jpg" data-mid="173659624" border="0" src="https://freight.cargo.site/w/1000/i/ce642d868201d82285731ce1dd64c16b54c3c4b645945d2d207fd5030a63ed18/Office_Posters-100x70_0331.jpg" /> Brand Ambassadors: a customer-centric look and feel One of the biggest challenges FORMEL Skin faced was how to represent the skin conditions they treat: skin issues are also an image issue. The brand trust was directly connected to the real results shown in “before and afters”, a proof of how the product and process works. So stock photos or regular models were out of question. The solution was to leverage this trust element by asking patients to be the Brand Ambassadors: as taking photos of their progress was already a natural step in the treatment – every patient uploaded new photos monthly for their doctors to evaluate before updating their treatment – the medical team would refer patients to the Community program, where they were proud to became the face of the brand. All models in photoshoots and TV commercials were real patients with real stories. They gave their testimonials on social media and ads, increasing trust.By showing different ages, ethnicity, and skin conditions so that a broad spectrum of skin was represented, it appealed to a larger audience and proved that the treatment worked for everyone. This cornerstone of the brand was also scalable: as the brand expanded to Brazil, early adopters were immediately converted into Brand Ambassadors, assuring the brand represented the demographic reality of the new country and gained immediate trust right from the start. https://anaasch.com/Banana-Beauty-Brand-Refresh Fri, 22 Jul 2022 14:59:22 +0000 Ana Asch https://anaasch.com/Banana-Beauty-Brand-Refresh <img width="2352" height="884" width_o="2352" height_o="884" data-src="https://freight.cargo.site/t/original/i/5d988bed7cafdd54eb7e85f491e3040be0ad9d250dd615f4e375f06a3ba97bfc/Screenshot_2023-01-08_at_18.36.50-copy.jpg" data-mid="172292447" border="0" src="https://freight.cargo.site/w/1000/i/5d988bed7cafdd54eb7e85f491e3040be0ad9d250dd615f4e375f06a3ba97bfc/Screenshot_2023-01-08_at_18.36.50-copy.jpg" /> <img width="1442" height="994" width_o="1442" height_o="994" data-src="https://freight.cargo.site/t/original/i/b6a50ae9323e098d8d46b51460d90053b214c117b2b93185da9ba859572e4fd6/Screenshot-2023-03-19-at-22.00.27.jpg" data-mid="172295568" border="0" src="https://freight.cargo.site/w/1000/i/b6a50ae9323e098d8d46b51460d90053b214c117b2b93185da9ba859572e4fd6/Screenshot-2023-03-19-at-22.00.27.jpg" /> <img width="2594" height="1148" width_o="2594" height_o="1148" data-src="https://freight.cargo.site/t/original/i/ff8fd1289c551231ee87314d34da2b953c878481dfd3001bb985bf02275efebe/Screenshot-2023-03-19-at-21.59.55.jpg" data-mid="172295566" border="0" src="https://freight.cargo.site/w/1000/i/ff8fd1289c551231ee87314d34da2b953c878481dfd3001bb985bf02275efebe/Screenshot-2023-03-19-at-21.59.55.jpg" /> <img width="1842" height="370" width_o="1842" height_o="370" data-src="https://freight.cargo.site/t/original/i/6fb0170c6ab4942058636ef983b17a492192e4e5351b02ab2ba5b2a5241e3647/Screenshot-2023-03-20-at-13.49.43.png" data-mid="173791853" border="0" src="https://freight.cargo.site/w/1000/i/6fb0170c6ab4942058636ef983b17a492192e4e5351b02ab2ba5b2a5241e3647/Screenshot-2023-03-20-at-13.49.43.png" /> <img width="3000" height="5334" width_o="3000" height_o="5334" data-src="https://freight.cargo.site/t/original/i/44757cc300c17b57dd2676bb1e825f77b7041e786fc3895adab95fdbbc4de6b7/stories-fun-bold-real_02_Page_23.jpg" data-mid="172291725" border="0" src="https://freight.cargo.site/w/1000/i/44757cc300c17b57dd2676bb1e825f77b7041e786fc3895adab95fdbbc4de6b7/stories-fun-bold-real_02_Page_23.jpg" /> <img width="3000" height="5334" width_o="3000" height_o="5334" data-src="https://freight.cargo.site/t/original/i/6cd7a2540807e73cc0662205ee327821c67b2dfccdb9c7c5a9a2e29c110aa428/stories-fun-bold-real_02_Page_31.jpg" data-mid="172291726" border="0" src="https://freight.cargo.site/w/1000/i/6cd7a2540807e73cc0662205ee327821c67b2dfccdb9c7c5a9a2e29c110aa428/stories-fun-bold-real_02_Page_31.jpg" /> <img width="3000" height="5334" width_o="3000" height_o="5334" data-src="https://freight.cargo.site/t/original/i/04a78979fc461c81ca5c27045ac050049292bd05f6ec29a2fdb77fc4e6ea637b/stories-fun-bold-real_02_Page_20.jpg" data-mid="172291723" border="0" src="https://freight.cargo.site/w/1000/i/04a78979fc461c81ca5c27045ac050049292bd05f6ec29a2fdb77fc4e6ea637b/stories-fun-bold-real_02_Page_20.jpg" /> <img width="3000" height="5334" width_o="3000" height_o="5334" data-src="https://freight.cargo.site/t/original/i/4667042d0453b5f398c1af8d4496eae9a9d769c116449cd522149b09f32badfc/stories-fun-bold-real_02_Page_32.jpg" data-mid="172291727" border="0" src="https://freight.cargo.site/w/1000/i/4667042d0453b5f398c1af8d4496eae9a9d769c116449cd522149b09f32badfc/stories-fun-bold-real_02_Page_32.jpg" /> <img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/d02b9ed514512fffd93d6c507a35b5b97af8d75965dc1daab2471e945697b584/stories-fun-bold-real_02_Page_10.jpg" data-mid="172291722" border="0" src="https://freight.cargo.site/w/1000/i/d02b9ed514512fffd93d6c507a35b5b97af8d75965dc1daab2471e945697b584/stories-fun-bold-real_02_Page_10.jpg" /> BANANA BEAUTY Brand Refresh: not another make-up brand ContextBANANA BEAUTY is a fun and bold D2C makeup brand from Berlin founded in 2018. I joined the team in 2019, as they reached 1 year old, with the brand still in its infancy: aside from the name, a bold logo, and a yellow stripe, there was no solid brand guideline. The marketing teams of four countries were struggling to use the brand on a daily basis, and as the company got ready to start expanding the product line, the product team needed a clear creative direction. They needed an Organizing Idea, that could state what the brand stood for, underpinning every communication that emanates from the marketing department, and a visual vocabulary that could articulate it.And then, not even what they already had in place could be used anymore: the existing logo suddenly had to be altered for legal reasons. That alone would entail a huge overhaul in visual assets, as everything on their website would need to be redone or retouched in 2 months. It was the right moment to not just redo but improve all assets. SolutionStarting from their own name, I set out to answer a recurring question they faced: after all, why Banana Beauty? What does "banana" have to do with "beauty"? The answer became their new tagline: because "Fun is Beautiful. Go Bananas!". Moving away from old beauty standards, make up is embraced as a mean of self-expression. Working directly with Astrid Jensch, the co-founder, I realigned their mission and vision, and created the brand pillars (Fun, Bold, and Real), which guided the expansion of the visual identity. The logo, repeated in patterns and ribbons, mixes with cheeky photos and messy swatches from the products to create an urban and playful look and feel. ImpactThe unconventional brand positioning made the Brand jump to 25th place on Jung von Matt's&nbsp;German Startup Brand Ranking 2021 and called the attention of Henkel, which acquired the brand in 2021.