is a B2B company that brings online trends to retail reality, helping big retailer to expand into new retail territories. For their visual identity, I created an ‘expanding planet’ as their logo and modular visual system based on simple geometric shapes, that can scale to fit any need.

STRATEGIC ROLE

Aside from internal merch, the visual identity plays a crucial role during development phases, as it helps identify samples sent to clients and keep them mentally connected to the company. This also fills a gap between a new product proposal and the development of its new brand, ensuring that the product remains identifiable and well presented along the whole process.