is a B2B company that brings online trends to retail reality, helping big trade companies to expand into new retail territories. For their visual identity, I created an ‘expanding planet’ as their logo and modular visual system based on simple geometric shapes, that can scale to fit any need.

A visual identity with a strategic role

Aside from corporate communication, the visual identity plays a crucial role during product development. Samples sent to clients during a proposal process are more identifiable, easily remembered and traced back to the company. This also fills a gap between a new product proposal and the development of its new brand, ensuring that the product remains well presented along the whole process.