ANA ASCH


Creative Director // Branding // Brand Identity



SUPERDOZE is a nail polish brand focused on creativity and experimentation, made for Gen Z. A sub brand started inside Banana Beauty, it offers long lasting nail polishes in bold colors and nail stickers to make nail art easy.

A trendy visual identity oozing with bold colors, and a dripping, trippy type for an extra dose of hype.



RVB is a family-owned textile manifacture that provides fabrics and materials for most of the fashion companies in Brazil.

Working so closely with designers and trendsetters, they needed an updated visual identity to showcase their complex but flexible manufacturing systems while maintaining the sobriety of a 25 year industrial company.

The rebrand included redesigning their logo for more precision and expanded it in a visual vocabulary of threads and folded fabric.





For the launch of the new identity, a commemorative 25 year seal was added with a dynamic identity that expanded and contracted to house the information underneath it.

_

Project executed while in Ana Laet Com.
2015 - 2016



CASACOR is the biggest architecture and interior design event in Latin America. For their 30 year anniversary in 2016, the visual identity was inspired by structure, blueprints, and the work of Brazilian artist Athos Bulcão. During its seven weeks of operation, the event received more than 100,000 people, who visited the 70 environments designed by 97 designers and architects.






Products by Flavia Falcão and Gabriella Veras.
_

Project executed while in Ana Laet Com.

Muda Humana is a coaching service focused on personal transformation. "Muda" in Portuguese can be the imperative tense of the verb "mudar" (to change) but it can also be the noun for sprout. The logo and visual identity was inspired by the lotus flower, that sprouts from the adversity, from the mud into bloom. Inside it you can see a person with arms raised, rising up.