BAU

is a high protein sports supplements brand that places nutrition as the foundation of strength and performance.

As proteins are the building blocks for the muscles, BAU offers multiple high protein products for increasing your daily protein intake. Sculpt your future, build your body. 

The visual identity uses raw materials, geometric forms, and balanced compositions to reflect structure, strength, and a steady progress towards your goals.

Built from simple geometric blocks, the logo reflects the core of the brand. The neon accent over earthy neutrals pair energy with grounded practice.

This is a brand under Terranexa, and together with the product team I created the positioning, name, logo, visual identity, and packaging.